Behind The Collab
Success stories don't write themselves. Jeff Cole is a testimony of what it means to turn adversity into fuel, and fuel to fire. From a childhood inspired by art and pop culture to a young adulthood marked by trial and loss, Cole's success as an artist and entrepreneur has been a long, hard time coming. And he's just getting started.
Every design element behind the Cole x MVMT watch tells this story. Between family, career and legacy, Cole puts his art and soul into every piece of this exclusive, one of a kind watch.